84. Roundtable: Rebrands, Kayne West & Walmart?!
In this episode we are unpacking fashion used in rebrands with two entities as a case study. Joy was very overwhelmed with the imagery and implications of the two topics today. These entities are very well known around the United States and the world. We are, of course, talking about Kanye West and Walmart.
Image: Top, photograph by Liam Macrae; bottom, courtesy of engadget.com.
Sources:
Kanye West
Joe Budden podcast https://www.youtube.com/watch?v=p5eWehA8XwQ
https://blavity.com/6-reasons-why-kanye-wests-new-cult-i-mean-church-is-cause-for-pause
https://www.bet.com/style/living/2019/04/15/everything-we-know-about-the-church-of-kanye.html
Donda’s House rebrand https://consequenceofsound.net/2018/06/kanye-dondas-house-rebrand-name-change/
Changing his name to Ye https://www.vulture.com/2018/09/kanye-west-changes-his-name-to-ye.html
The “phenomena” of the rollout https://www.youtube.com/watch?v=j6QoArHPYBk
The rebrand wouldn’t be complete without an acceptance from Vogue Magazine: https://www.youtube.com/watch?v=QaZ93sibpk0
Walmart
https://en.wikipedia.org/wiki/History_of_Walmart
Walmart History 1990-2001: https://www.youtube.com/watch?v=R1D4rfS6Y28
One of the creepiest ads I have ever seen, move over original Ronald McDonald: https://www.youtube.com/watch?v=eubieKer2to
2012 student blog post about past rebranding of the company https://imcclass.com/2012/09/20/walmart-a-rebranding-genius/
The “name change” https://news.walmart.com/2017/12/05/walmart-changes-its-legal-name-to-reflect-how-customers-want-to-shop Logos https://www.brandchannel.com/2017/12/06/walmart-wal-mart-corporate-rebrand/
Walmart acquiring and pushing Jet.com in major markets (NYC) https://www.forbes.com/sites/andriacheng/2018/09/13/walmart-jet-redesign-new-york/#47ff3cf416f9
Positioning themselves as more American than Amazon/ the battle to unseat Amazon https://www.businessinsider.com/walmart-is-rebranding-itself-as-the-most-trusted-company-in-america-as-amazon-increasingly-becomes-a-villain-2019-2
Their facebook page: https://www.facebook.com/walmart
https://www.thezoereport.com/minimalist-trends-were-trying-this-spring?utm_source=facebook&utm_medium=pros&utm_campaign=fbsales
https://www.ispot.tv/ad/IW1g/walmart-style-your-way-song-by-pharrell-williams
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